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Case Code: MKTG375
Case Length: 10 Pages 
Period: 2010-2018   
Pub Date: 2018
Teaching Note: Available
Price:Rs.300
Organization : Vitamin Shoppe Industries Inc.
Industry : Retail Industry
Countries : US
Themes: Strategic Management/Brand Management
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Vitamin Shoppe's Reinvention Efforts Fail?

 
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ABOUT VSI

VSI, founded in 1977, was a US-based omni - channel retailer and manufacturer of nutritional products (Refer to Exhibit I for more details on product categories). The company’s products were sold under the brand names Vitamin Shoppe, Body Tech, True Athlete, Plnt, Pro Bio care, MyTrition, Next step, Betancourt Nutrition, and Vitapath. In addition, VSI offered more than 900 national brands, along with some third party line of products, including professional and specialized lines. ..

 
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